This article by Aarna Systems, a leading ecommerce digital marketing agency in India reveals the eight most important ecommerce metrics you need to know to make smarter decisions when it comes to your online store. These are the same metrics used by the smartest ecommerce marketers in the world. Explore and get set to track these metrics for your ecommerce business. Read now!
Sales are obviously one of the most important metrics for any ecommerce business. However, there are a few KPIs that need to be tracked in order to understand your entire ecommerce business and not just those soothing sales figures. For example, profits and traffic both play an integral role in predicting an ecommerce business success. This article on ecommerce digital marketing analytics and ecommerce marketing KPIs by experts from a leading ecommerce digital marketing agency in India like ours can help you better understand your ecommerce business.
What are Ecommerce Marketing KPIs?
Ecommerce KPIs are metrics that help measure your online marketing efforts and output. They can be used for both short-term and long-term goals. A good ecommerce marketing KPI should be both qualitative and quantitative, based on the desired outcome. Qualitative metrics are subjective and based on user experience, whereas quantitative metrics are data-driven and more objective.
Understanding Customer Stages
The ecommerce marketing funnel is a series of steps that a customer goes through when they want to shop with you. There are four stages in the process, and each one must be effectively done. If any stage is missing or ineffective, then the chances of conversion become less. The first stage is at the top of the funnel, and the last stage is at the bottom of the funnel. The goal of most marketing efforts is to bring users through this funnel and get them to the last stage.
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